Sometimes there’s No Need to be Clever
Sometimes I find myself fighting against the decision to implement the simplest solution. It may make the most sense but may not be innovative, stylish or as edgy as I want it to be. By introducing a new innovative method to replace an already well established convention potentially causes problems, can be counter productive, and most likely result in damaging your brand.
It’s difficult because we’re expected to be innovative and creative but frequently utilization of a web convention just makes more sense and is better for the user.
Sometimes there’s no need to be clever or original.
